Intended to be a generic line for the Seiyu Supermarket Group. MUJI was launched in Japan in 1980. as Mujirushi Ryohin. which means no-brand quality goods. Having initially started out with just 40 products. MUJI now sells more than 7.000 different items and has successfully expanded into the housing business. proving that a brand can indeed sell a lifestyle aesthetic.

Publisher: B Media Company
Single Issue Magazine: 148 pages
Dimensions: Approx. 9.5 x 0.75 x 6.75 (24 x 1.9 x 17 cm)
Language: English